strategy
integration and localization
The job required us to design the app interface from wireframe to visual design. Strategically we needed to consider local market nuances, with India being a nation with a highly active mobile audience. This meant the app was breaking new ground by offering a completely paperless, signatureless and branchless experience.
We needed to blend the conversational app with the existing functionality of the existing DBS India app and work within the limitations of how the Kasisto API could work within it.

ux
dynamic conversation with fixed navigation
The user experience needed to ensure there were no deadends, always steering the user toward a solution.We focused on the conversation flow and how it would deliver full banking services within the frame of a mobile screen.